Category: Uncategorized

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Technology In Careers

  • Paid Search Specialist
  • Company – Blue Wheel Media
  • Link – https://www.indeed.com/jobs?q=advertising&l=rochester%20michigan&vjk=e748562d36baefe9
  • Google Ads
  • Bing Ads
  • Yahoo Gemini/Oath
  • Google Analytics
  • Bonus: Google/Bing Shopping ads, RLSA, Marin & Kenshoo experience
  • Action items to become a stronger candidate – I have never heard of Marin or Kenshoo, so I would have to look them up and try to learn them prior to applying for this job.
  • Marketing Coordinator
  • Company -Waltonen
  • Link – https://www.indeed.com/jobs?q=advertising&l=rochester%20michigan&vjk=b0b76bf4e4d9926a
  • Bachelor’s Degree in Marketing or Advertising (or related field)
  • Ideally 2 plus years’ experience (internship experience will be considered)
  • Strong written and verbal skills
  • Technical and/or writing skills
  • Ability to understand highly technical information and determine go-to-market strategies
  • Action items to become a stronger candidate – I’m on track to have a bachelor’s degree in advertising, but I don’t have any actual experience under my belt, an internship is something I should really look at in the near-future.
  • Paid Social Analyst
  • Company – Starcom
  • Link – https://www.indeed.com/jobs?q=advertising&l=rochester%20michigan&start=10&vjk=97b31d2984866438
  • Experience with Facebook and Twitter Ads platform or 3rd Party API technology
  • Understanding of Search PPC and digital display advertising
  • Action items to become a stronger candidate – I have some experience with running Facebook ads but have never seen how ads on twitter function, In the future I should use a few dollars and try running a test ad just to see how their system works.
  • Manager, Advertising Sales
  • Company – Buckeye Broadband
  • Link – https://www.indeed.com/jobs?q=advertising&l=rochester%20michigan&start=20&vjk=558867367b52b9a7
  • Bachelor’s degree in business, communications or similar field – required
  • Five years of related media management experience – required
  • Five years of related media sales experience – required
  • Proficiency in Microsoft PowerPoint, Excel and Word – required
  • Knowledge of DFP and digital certifications – preferred
  • Action items to become a stronger candidate – I dont have the experience that they would prefer, but I am proficient in Microsoft Office. I’m currently getting online certifications but it would be better to get certified in more things just in case they brought them up, I could say that I was already certified in it.
  • Director, Digital Marketing
  • Company – CBI Detroit
  • Link – https://www.indeed.com/jobs?q=advertising%20marketing&l=rochester%20michigan&start=30&vjk=412d0cf2f0bca3c6
  • Expert experience with Twitter, Google Analytics, Google Ads, Google Search Console, LinkedIn Ads and Facebook Ads Manager
  • Direct, hands-on experience developing, planning, launching, and analyzing digital campaigns
  • Experience managing multi-channel digital campaigns, and owning a campaign from start to finish (conceptualization, design, execution, analysis)
  • Excellent project management and prioritization skills with attention to detail
  • Action items to become a stronger candidate – I would like to take the time to run an official campaign from start to finish and be able to track the analytics, but don’t really have anything as of right now that I can run a campaign for. Before applying to this job, I would definitely try to run a campaign during an internship or something along those lines.
  • Digital Marketing Assistant
  • Company – Smart Link Systems
  • Link – https://www.indeed.com/jobs?q=digital&l=rochester%20michigan&advn=4815455095334036&vjk=5b4bdf15ece9f997
  • Minimum of two years experience working in the WordPress Platform.
  • HTML and CSS skills a plus
  • Graphic design experience helpful
  • Previous professional experience in web design and development
  • Experience with responsive and mobile design techniques
  • SEO knowledge is a plus, we will help to expand that
  • Action items to become a stronger candidate – We’re actively using WordPress in this class, and whenever I use it I become more proficient in even the basic things that are used on it. I have some web development experience from my IT days but am not proficient in most HTML and CSS, I used to use Java more often.
  • Digital Marketing Specialist
  • Company – Credit Acceptance
  • Link – https://www.indeed.com/jobs?q=digital&l=rochester%20michigan&vjk=9ece35dae8b96b62
  • Proficient in MS Office, HTML and Adobe Creative Suite
  • Experience designing websites and/or working in CMS website platforms, such as WordPress, Drupal, Joomla!® or Liferay
  • Experience working in marketing automation systems, such as Pardot, Marketo, Hubspot, Eloqua, etc., creating HTML emails and landing pages
  • Experience developing marketing materials, including but not limited to website, Google Ads sales support materials, HTML emails, landing pages, presentations, print ads, etc.
  • Experience with SEO and Google Analytics
  • Action items to become a stronger candidate – This is one of the few job applications that actually outlines exactly what kind of experience they’re looking for in regards to softwares. I have never heard of Pardot or Eloqua, so I would have to learn about both of those before applying to this job.
  • Digital Analytics Manager
  • Company – 1-800-Hansons LLC
  • Link – https://www.indeed.com/jobs?q=digital&l=rochester%20michigan&vjk=abc64941af71a7bd&advn=2394028355817852
  • Deep understanding of Google Analytics (GA) and Google Tag Manager (GTM).
  • Experience with Visual Website Optimizer (VWO)
  • Experience developing dashboards and reporting in PowerBI, Google Studio or other tools
  • Action items to become a stronger candidate – I need to practice using Google Analytics on top of the certifications that we’re getting in this class. Google Analytics seems to be program that is highly sought after my multiple companies hiring in this field It would probably be the best thing to focus on going forward.
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Technology & Ad/PR

Imagine waking up, and having a different career path than you did the previous day. This recently happened to me, when I changed my major from IT to advertising. What really spiked my interest was the process of E-Commerce Drop Shipping. Advertising and marketing are everything in this setting. The process is basically having no inventory, and ultimately re-branding a cheaper product from manufacturers, and marketing it towards consumers with an up-charged price. When the consumer purchases the product from you, for say, $10, the payment is sent from you to the manufacturer for only $5, leaving you with $5 profit for being the middle man. Young people are using this strategy online to heavily profit off the new area of social media. Due to the process being new, many people are continuously buying products that they don’t need or really have no use for, because they’re being advertised right.

Recently enough, popular rapper “Souja Boy” tried to shoot his shot in the drop shipping scene, releasing a re-branded video game console selling for $100, when the same console was on amazon for 66% less. Check more about it here, https://www.theverge.com/2018/12/9/18130498/soulja-boy-video-game-console-nintendo

The ways in which advertising and public relations have changed is most dramatic when it comes to technology. Technology can be used in advertising for a list of different reasons. It seems that nowadays anyone with a good strategy, some startup web design skills, and an internet connection can go about producing a professional looking website, to sell or market their service. With a larger portion of young technology users, social media has become to go-to when it comes to information. Professional’s in the advertising area are still not 100% sure how to go about advertising on social media. At this stage there’s still a lot of experimenting whats the best option.

Technology itself is constantly changing and improving, a great example of this would be recently when Google released the “Babel Fish” earbuds in 2018, which can translate a language being spoken to you almost immediately. I can see this gaining traction and being used more in a business setting, ultimately reducing the need for trained interpreters, saving the businesses money.

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